Welcome to the PitchEDU community, your ultimate destination for unlocking the doors to lucrative school and district contracts.

Our Mission:

To empower visionary experts and entrepreneurs in the K-12 education market. We provide exclusive coaching solutions that unlock their income potential, enabling them to secure lucrative contracts with schools and districts.

Our Vision:

To be the undisputed authority in the K-12 education sector, fostering a community of successful professionals who make a profound and lasting impact on education.


In the dynamic landscape of the K-12 education market, PitchEDU is more than just a community; we are your dedicated partner in your journey towards securing lucrative contracts with schools and districts.

Our commitment extends beyond positioning, prospecting, and pitching; we understand that effective pricing can make all the difference when submitting your proposal.

Finding the right balance between a compelling offer and a competitive price is crucial. Our team of experts are here to help you navigate this challenge. We will work closely with you to determine the most strategic pricing strategy for your proposal.

Our approach is not one-size-fits-all. We recognize that every contract opportunity is unique, and pricing must reflect that. Whether you're crafting a proposal for a small school district or a large urban district, we'll help you tailor your pricing to align with the specific needs and budget constraints of the institution.

Our goal is simple: to ensure that your proposal not only impresses but also offers excellent value for schools and districts. Through our guidance, you will have the confidence that your pricing strategy is competitive, realistic, and appealing, giving you a distinct advantage in the procurement process.

With the PitchEDU team by your side, you can be certain that every aspect of your proposal, including pricing, is finely tuned for success. We are here to help you secure those lucrative contracts while ensuring you receive fair compensation for your expertise and services.

About Me

Dr. Vernell is a dynamic force in the world of K12 business strategy and entrepreneurial success. With over a decade of experience working in the K-12 trenches at the district level, she intimately understands the challenges entrepreneurs face when translating their expertise into income within the education sector. Her firsthand knowledge of the inner workings of school districts gives her a unique perspective that sets her apart. 

With a passion for empowering entrepreneurs to achieve their goals, Dr. Vernell has become a trusted coach and champion for those seeking to navigate the competitive education market. Her deep-rooted understanding of the challenges and intricacies of K-12 education equips her to provide invaluable guidance to her clients.  

Driven by her desire to help entrepreneurs secure lucrative contracts with districts, schools, and county offices nationwide, she has developed innovative strategies that allow entrepreneurs to land 5 and 6-figure contracts without leaving their current job. Dr. Vernell’s expertise, combined with her real-world experience, makes her the go-to authority for anyone looking to thrive in the K-12 education market.

She is committed to walking alongside you every step of the way, offering resources, support, and accountability to help you navigate the intricacies of selling to schools and districts.  Our goal is to empower you to turn your dreams into profitable enterprises, enabling you to make a tangible impact on the lives of students, schools, and districts.

In the world of entrepreneurship, clarity doesn't always arrive neatly packaged before you begin; it often emerges when you're immersed in the trenches. Don't hesitate to seize the opportunity to transform your expertise into income, and let the journey refine your vision.

- Dr. Vernell

How We Help You Succeed

At Relentless Pursuits Unlimited (RPU), we have a dual focus: helping K-12 educational leaders transform their educational systems, structures, and strategies, while also equipping K-12 entrepreneurs with a proven methodology to effectively package and sell their products and services to schools and districts with ease.

For K-12 educators, we recognize the challenges and intricacies of the educational landscape. We understand that refining your practices, developing robust systems, and crafting the right strategies are crucial to achieving your goals. With our guidance, we provide practical solutions and insights that will enhance your effectiveness and amplify your impact in the classroom. Whether you seek to streamline administrative processes, implement innovative teaching methodologies, or enhance collaboration within your school or district, RPU is here to support you every step of the way.

For K-12 entrepreneurs, we understand the unique journey you face in bringing your products and services to schools and districts. We provide a comprehensive system that empowers you to effectively package and sell what you offer, ensuring that your value is communicated clearly and compellingly to educators. Our proven methodology, supported by resources, support, and accountability, will pave the way for you to turn your passion and expertise into a profitable enterprise. With RPU, you can navigate the complex world of education procurement, build relationships with key stakeholders, and position your offerings as invaluable resources for schools and districts.

Dr. Vernell is a three-time best-selling author, speaker, published scholar, and lead trainer based in Los Angeles, CA. She holds a doctorate degree in K-12 Organizational Leadership, Masters degrees in K-12 Counseling and Higher Education, and a Bachelor’s degree from the University of California at Santa Barbara where she pledged Alpha Kappa Alpha Sorority, Incorporated.

Are you ready to transform your business and sell to schools and districts?

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